Here’s another TED talk worth watching for anyone interested in pitching an idea. In this one, Nancy Duarte identifies a repeatable presentation structure that has been used in countless persuasive speeches throughout the years.
Here are the basic parts of the structure she outlines:
- Paint the picture of “what is” to your audience; what’s the status quo?
- Then, illustrate “what could be”.
- Move back and forth, giving examples of both scenarios, helping to draw your audience toward your idea.
- Finish with the positive. Leave the audience thinking about how the world would be different if this idea was embraced.
This structure might not seem groundbreaking, but it is a great reminder/refresher of how we need to keep our audience engaged through the art of storytelling.