Painting the Picture of What Could Be

Here’s another TED talk worth watching for anyone interested in pitching an idea. In this one, Nancy Duarte identifies a repeatable presentation structure that has been used in countless persuasive speeches throughout the years.

Here are the basic parts of the structure she outlines:

  1. Paint the picture of “what is” to your audience; what’s the status quo?
  2. Then, illustrate “what could be”.
  3. Move back and forth, giving examples of both scenarios, helping to draw your audience toward your idea.
  4. Finish with the positive. Leave the audience thinking about how the world would be different if this idea was embraced.

This structure might not seem groundbreaking, but it is a great reminder/refresher of how we need to keep our audience engaged through the art of storytelling.


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