“If you call, they will answer”… Crafting a call-to-action

Call-to-actions are an art.  Use the wrong words in an email campaign, and you end up as spam:  “Once in a lifetime opportunity!”  Don’t do it.  Be compelling, clear, timely and offer something tangible and useful.

Are you trying to come up with your own call to action?  Leave and post and I’ll give you some suggestions.

Here are some resources to help:

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